Shela Yount
Conversion Copywriter
with a lil' spunk. ✨
sales pages // launch emails // funnels // websites
Done-for-you, personality-packed
copywriting.
Hook your most loyal fans
& sell the heck out of your offers
Let's put you back in your business with copy that makes heads turn - Lorelai only wishes her cut-off shorts & cowgirl boots could do this.
Strategy
Not just pretty words on a page.
Personality
Chatty-g copy? As if.
Conversion
Gettin' those good-good results.
Intentional
Every word has a purpose.
services
Pick Your Next Project
or create your own package
copy in
an IV ↴
Make 'em
Obsessed
5 obsession-fueled emails
The true fans who come back again & again. They want whatever you're servin' up & they want it now. Grab this package to speak right to 'em!
5 Custom emails from scratch
Your personality jumpin' outta the inbox
Conversion-focused CTAs
1 Revision round
Ready-to-paste final copy
$750
Launch Email
Sequence
Up to 7 launch emails
We'll build out the perfect launch email sequence to help you get it in front of your people & watch them hand over their payment info instantly.
Objection & urgency messaging
No flashy, salesy promo
Strategic email flow
1 Revision round
Ready-to-paste final copy
$1,250
Sales Page
Copy
One robust sales page
Hook 'em with your jaw-dropping headlines, make 'em read every word on the page, & then watch them hand over their moolah.
Offer intake research
Buyer psychology strategy
Goal-focused content
FAQ, CTAs, & buttons -- oh my!
1 Revision round
$1,750
Copy
S.O.S.
$250
Already got the copy written & just need it to hit a little harder? Let me take a stab at it! I'll professionally edit any existing piece of copy and rewrite it to convert higher.
Launch Copy
Package
$2,250
Saves 25% and get everything in the Launch Email Sequence & the Sales Page Copy services together to create a bangin' launch for your offer!
the monthly retainer
Copy On Call
On-going copy support for consistent growth
The perfect copy solution for business owners who are consistently selling, launching, & emailing their people and are officially over starting from scratch every single time.
You'll have a reserved spot on my calendar, on-going copy capacity, messaging support.
You won't have to come back every six weeks, check my calendar, on-board me again, explain what's happening in your biz, & hope that I can squeeze you in.
I'm already here.
I already know your biz, your voice, & how you like to market things. And I've already blocked your time off on my calendar, ready for you to snatch up when you need it.
$2,000/mo.
3-month commitment
Up to 8 emails per month, OR
1 Sales / landing page per month, OR
1 Sales page & 3 sales emails per month, OR
2 Opt-in / thank-you pages per month, OR
A combo within your monthly copy capacity
Messaging & copy support priority
1 Revision round on delivered copy
On-going copy capacity
Priority scheduling
Dedicated copy support from a copywriter who knows what the heck is going on in your biz
how it works
& what sets me apart
oy with the
poodles already
01. You brain dump, I keep up.
Private Voxer Access
We've all sat through long drawn-out meetings that definitely could've been a voice memo... And the three-hour onboarding form obsession is for the birds.
I had to do something about it!
So, get ready to pop me in your pocket & message me whenever you want via Voxer!
I will respond within one day (Monday-Thursday), so you can send me all the screenshots, ideas, voice notes, & anything else you might want to Vox whenever you want!
02. We decide what needs words.
Copy Priority & Strategy
As a Copy On Call client, you start each month with fresh copy capacity.
We'll strategize in Voxer to figure out the best way to put it to use that month depending on what you've got going on in your business.
This is particularly helpful during launch months, if you know you're going to offer a significant sale / promo, & during the holiday rush.
All other clients can expect to have a conversation (also in Voxer) about copy priority & strategy as well, within your project scope.
03. I write, you go do literally anything else.
Deliverables & Feedback
In most cases, you'll get a delivery date from me when we create your plan for the month.
I like to work ahead as much as possible so that there's no rush for revisions from either of us.
However, I know things come up and that last-minute copy-911 is inevitable - and honestly, that's why I'm here in the first place!
So, sometimes the delivery date is just marked as "ASAP". You'll get your deliverables (aka personality-packed copy) via Google Docs, we'll have one revision round, & then it's off to the races!
The best part - I become
your new biz bestie!
Stalker Level: Dean Forrester
As you come back for more & more copy, I start settling myself into your biz like it's my new home.
I like to creep around, watch your biz stories, read your blog, listen to your podcast... This helps me mine your unique brand voice, but also just keeps me in-the-know about your biz.
Then, I show up on your front porch like a persistently-obsessed boyfriend (hence: Dean) with new copy ideas & ways to make more sales with the stories you're already putting out there. ☺️
kind words
from people who've been right where you are
Before Shela I had a hard time piecing together all the different parts of a sale or launch. I also struggled seeing the worth of my work. Shela has helped me understand my business in a new way where I am more confident and organized. Shela had me move my membership landing page to it's own funnel off my website and gave me some great tips to make it more appealing. I love it now and feel better about the price increase she helped me through.
Okay, but
I have
questions.
That's fair. ♡
How do I know which package I need?
That's what I'm here for! 🥰 Send me an email with your ideas, what's coming up in your biz, and / or where you're currently stuck with copy and I'll give you the best option!
And don't worry, if 3 emails is all you need, I'm not gonna sell you 7. I can create a custom package for exactly what's going to get your the results you're looking for.
Do I need to have all my messaging ducks in a row before I hire you?
Nah, girl! That's kinda the whole point. Bring me the offer & any half-finished Google docs behind it, I'll gladly dig through the mud like a piggy on a hot summer day to mine up some epic words for ya.
Will it actually sound like me?
It freakin' better. I'm not here to slap my "copywriter voice" all over your biz - it's already all over mine, and I don't like to share. 🙃 Part of my job is figuring out what makes you sound like YOU. Then I crank the volume without losing the human behind your brand so that it stands out.
Are we gonna have to get on 47 Zoom calls?
Hard pass.
None of my copy containers offer Zoom calls (or ridiculously long onboarding forms / sessions) frankly because I don't want to do them. 😅
All of our communication is via Voxer mostly (sometimes an email or two), but I like the instantaneous-without-the-expectation-of-instant-response approach.
We get to know each other (and I get to know your business) through actual, human-driven text messages & voice memos.
What happens after I inquire?
We'll play a little email tag, you'll give me some of the high level ins & outs of your biz, and we'll go over what you need from me.
Once we've determined that we'd be a good fit for each other, I'll send over the recommended scope for your project & the next available start date / estimated delivery date, and payment link.
Once your contract is signed & payment is handles, you'll officially be on my calendar! Then we can get you set up on Voxer & I'll take it from there!
How long will my project take?
Turnaround depends on the project, but you'll know an projected delivery date before ever paying a dime so that you can make an informed decision about whether or not this will be a good fit for what you've got going on.
If you have a specific date in mind, please be upfront about that when you inquire. I will do my best to accommodate it when I can.
What if I hate the first draft?
You get ONE revision round with every service.
BUT - that doesn't mean I just disappear with your money & pop back up three weeks later with balloons & a banner that says "SURPRISE!" 😅
I'll make sure I have enough info BEFORE I get started so that the first draft simply just needs a little polish before hittin' the showroom floor.
The goal is to get the copy right the first time - so I'll be sure to ask whatever questions I need to to make that happen.
In other words... I REALLY really don't think it'll be possible to hate the first draft. 😉
How do the revisions work?
You'll get ONE revision round for each project that must be completed by a certain date after delivery.
You'll get everything in a Google Doc so that you can read through everything & easily leave comments on what you'd like to switch up.
Revisions are for type, clarification, & brand voice editing. I will not be able to revise copy that you've requested a new direction on, a new offer, substantial strategy changes, or additional copy requests.
These are things outside of the scope of the original project and will require a separate quote & payment before doing the work.
What will I need to provide?
It's your business - The more you can bring to the table, the better the copy-thanksgiving will be! 🦃
Our initial Voxer chat shouldn't just be short & quick responses... You know your biz, offers, & customers better than I ever would. Put some thought into your responses, feel free to voice memo a brain dump, anything that will give me as much details as possible to work through.
Messy info is welcome!
Existing copy, customer language / testimonials, past launch info, relevant links, etc. These are all things you are encouraged & welcome to dump into Voxer for me to pick through as I go.
How does payment work?
In most cases, one-off projects are paid in full before the start of the project.
If you need a payment plan, I am happy to offer options. Just ask!
Note: Payment plans will push out delivery date (unless we work something else out) - Most projects will require full payment before delivery.
Copy On Call is billed monthly for the duration of your 3-month commitment.
All payment details will be on your project proposal for approval before signing anything!
Should I get Copy On Call or not?
Here's the short of the long:
A project gets you on my calendar for one specific thing.
Copy On Call keeps your spot on my calendar open for whatever you've got going on at the time.
If you're consistently emailing your people, selling your resources, & launching your programs - it's for you!
You won't have to find & onboard a new copywriter every time something needs words.
You'll get a reserved block on my calendar with a specific amount of copy capacity to use each month - it's up to you how you want to use that capacity (within the scope of the retainer of course!)
At the end of the three months, you can choose to add another three months or not at the same rate. If there's a gap in your commitment, you can come back at any time, but the rate will reflect whatever the current rate is at the time of signup.
I've got more questions...
I would love to chat with you! Shoot me an email: [email protected] 🥰